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More In-Store in store!

The author focuses on in-store dining at Fenwick Newcastle, where Hjem restaurant offers a temporary residency, providing access to its acclaimed dishes locally.

I seem to be focussing quite intensively on in-store dining at the moment and on one store in particular: Fenwick Newcastle. The reason is, quite simply, that this is a fast-moving, changing scene. In some cases the opportunity to try out a brand collaboration cafe or pop-up restaurant is temporary, even fleeting.

My most recent visit to the store fulfilled a desire I’ve had for some time: to dine at Hjem, the Michelin-starred, Scandinavian-inspired restaurant in Northumberland. The travel distance and the fact that I’d need to drive there had been off-putting. When it came to my attention recently that Hjem is participating in a residency at Fenwick’s flagship store in Newcastle city centre, I was delighted. Finally, I had an opportunity to try Alex Nietosvuori’s menus in a location near to my home and easily accessible.

My first experience of Hjem came on a day when I had a pre-existing appointment in Newcastle, leaving me with a reduced amount of time free. The shorter, “express” menu seemed perfect for the occasion and offered an opportunity to try the cooking style of the restaurant before committing to a more extensive – and more costly – set of dishes.

I left the restaurant with a resolution to return and sample more dishes whilst the opportunity lasts (which is until the end of December 2024). The first review of Hjem at Fenwick will be published shortly.

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